Tracy Hays launched The Dress Co. in 2020 as a natural extension of The Tuxedo Co.  The idea of carrying bridal and formal dresses had been in the works for several years as our staff worked with Longview’s oldest bridal shop learning the basics.

During the spring of 2020 we found ourselves with a lot of free time during what should have been our busiest time of the year!  We took advantage of the time off, opened a new store mid-pandemic, and now get to offer East Texas brides and ladies of all ages the same great selection and experience we’ve shared with our guys since 1994!